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| Amazon.com |
This question led to the birth of
Twitter, now the most widely used texting/messaging system in the
social media network. In just 140 characters, you can write about
anything. Even Facebook uses this interface to start their wall posts
and status updates.
The internet first connected the global
network. Now social media has expanded that network into an everyday
ultra-feed of new information and real-time technology. Anyone in the
world can know what you are doing at this very moment. It's a whole
new world and businesses have had to scramble to keep up.
The start-up of Twitter is explained in
Shel Israel's book, where he covers Twitter's roots, its use among
businesses people and its effectiveness in the new global
neighborhood. He also shows how Twitter changed the way businesses
communicate with their customers, forcing a new transparency in their
interaction with an ever-changing social structure that now dominates
the marketing field. Twitter is not just a 'posting-wall' for people
but an important tool that shouldn't be misused. Shel Israel shows a
few examples of how NOT to use Twitter--as a one-way sounding board.
Twitterville is not just a how-to book
on Twittering, it's a useful explanation behind the whole
techno-revolution that has changed the way we see the world of new
ideas and free thinking. Twitter has changed our global world and has
even started revolutions in, Egypt, Libya/Tunisia, Iran and many
other places around the globe.
Twitterville in a real sense, is a
gathering place for people and ideas. Twitter is also used for
charity purposes and the real-time requests for money after a major
disaster or tragedy, had made it a great tool to raise money and
create a community with a common interest.
Though the book was written in 2009,
Shel Israel has been following the latest trends in social media,
businesses and current events in the field. He has published and
co-written other books such as, "Naked
Conversations: How Blogs are Changing the Way Businesses Talk with
Customers" and writes his own blog:
(http://globalneighbourhoods.net).
Twitterville
is a fascinating look at how we are all connected in this digital age
and how it is shaping our future. For those of us who are new to
Twitter, Shel Israel has a few tips in his book and blog, on where to
start.
For
my part, I wanted to know how Twitter could be used to improve the
way I communicate with people. Since social media and personal
branding is so important these days, I needed to know how to use
these tools most effectively. Twitterville explains all that and
more. Now I may have to get a Twitter account along with my Facebook
account, Dropbox account, Evernote account, etc.
Of
course, Twitter is more about creating useful content than having a
lot of followers. It's a communication tool to keep in touch with
people, like your mobile phone and texting, in moment to moment time.
"What
are you doing?"
I'm
writing a review on my blog about a cool book I read called,
"Twitterville" by Shel Israel. I want to know how to use
Twitter as a tool.
----------
"Twitterville:
How Businesses Can Thrive In New Global Neighborhoods" by Shel
Israel.
[Portfolio,
September 2009]
Pre-order at Amazon, BN.com, 800-CEO-READ, Borders.com, or IndieBound.http://globalneighbourhoods.net/twitterville Shel Israel's website
Categories: Business, Social Media, Current Events, General Readership, Marketing Publisher: Portfolio Hardcover (September 3, 2009) Language: American English ISBN-10: 1591842794
ISBN-13: 978-1591842798
Pre-order at Amazon, BN.com, 800-CEO-READ, Borders.com, or IndieBound.http://globalneighbourhoods.net/twitterville Shel Israel's website
Categories: Business, Social Media, Current Events, General Readership, Marketing Publisher: Portfolio Hardcover (September 3, 2009) Language: American English ISBN-10: 1591842794
ISBN-13: 978-1591842798
